Do you know that your blog sector can be your greatest way of increasing your Google ranking? Google always considers a website that regularly updates high-quality content relevant. Having this in mind, you can use your blog to keep your site up to date with high-quality content.
To add up, you don’t just want to create content that no one reads or that few people get it. For many people to get a glimpse of your content, your site must rank well. Optimizing your blogs for interested people to find them would be the best strategy. You need to invest some hours in maximizing SEO in your blog sector.
Remember, SEO leads to traffic, which means more potential clients view your products who are more likely to convert. Here are ways to turn your blog into an SEO machine.
1. Keyword Research
Don’t just write about anything; write on topics with high search intent. You can utilize these sites to get keywords, Keywords Everywhere and Keyword Tool, among others, to get keywords. You can also hire professionals to help you research relevant topics. We have three keywords; primary, secondary, and long tail. You need to include these 3 in your blog. For instance, the primary keyword is the major one you want to rank for. Hence it should be present in the title, introduction, and conclusion. We have the secondary keywords; they assist your primary keyword to rank, and they should be well spread out in the body of the article. Then we have the long tail keywords; they should also be in the body; these are longer keywords that people use to search, for instance, ‘top-rated marketing agency in Nairobi.’
2. Install a Plugin
We have many WordPress SEO plugins that will help you to optimize your blog. You can always enroll your writer in a short SEO training to ensure they know the best plugins and how to utilize them to get results. Most people utilize YOAST plugin as it is easy and result-oriented; the real power is in comprehending how to use it, not just installing it; for training purposes, email us.
3. Local SEO
It would help if you attracted people around your region, especially if you are a local business; hence the best way is to localize your SEO efforts. For instance, when you apply keywords, instead of ‘SEO experts’, use ‘best experts near me’ or the ‘best SEO specialist in Nairobi.’ So customize your keywords more and ensure you include your region or area (people you want to attract). You can learn more on our ongoing SEO training classes; enroll now.
Conclusion
Your blog is a great asset when it comes to SEO. Ensure you can transform it into an ‘SEO gold mine’. You can always consult us for hands-on training on transforming your blog into an SEO machine. Remember, SEO helps you increase visibility and traffic to your website. Its long-term effects will save you a lot of money and marketing efforts in the long run.