Foremost, what is SEO? SEO is one way to help you rank on the first page of Google. For your e-commerce or business to thrive online, you need to appear on the first page of Google. Only 0.63% of users visit the second page of Google, and almost all users trust the services or products they find on the first page. Take a pose and search for your products or services. Does your site appear on the first page? If it doesn’t, you need SEO services; contact us asap for more tips! Here are simple ways to optimize your website for SEO.
1. High Quality Optimized Content
Your content needs to be authoritative, high -quality and well-optimized. Remember, content is king; you must be relevant to your users. You can rank first and lose traffic since your content is irrelevant to your users. High-quality content will improve your site’s authority and relevance. Present yourself as an authority on the topic you are writing about. Then to optimize your content, you need to conduct keyword research and identify a keyword phrase for each content on your page.
Before researching your keywords, think like a consumer; how do they search for that specific page? For instance, if you have a hotel, “best hotel near me.” “Best hotel with swimming pool in Nairobi.”
Always think of key phrases that a reader might use to search for your product or services and implement them naturally in your website. Remember, do not overuse keywords, as Google will not rank you once it detects keyword stuffing.
2. Update Your Content Regularly
Don’t create content once, and relax. Google views regularly updated content as one indicator of a site’s relevancy. Also, more content allows you to utilize more keywords which greatly influences your chances of ranking. If your website has a blog section, ensure you develop relevant content with rich keyword phrases regularly. Remarkably, this will play a huge role in optimizing your website for SEO.
3. Add Links To the Site
Apart from your webpages having authoritative, high-quality content, ensure to interlink your pages. In addition, when you have a lot of traffic, other websites will link back to your website, which improves your search engine optimization.
Also, add relevant links to your website. These links help you to improve your authority and credibility. However, instead of ‘click here’ link, have links labeled the designation, like ‘SEO experts’ or ‘brand and design’; this will further enhance your SEO. Always use descriptive links by linking keywords rather than plain words. Notably, this also adds value to your readers. You can always hire SEO experts to help you rank better on Google.
4. Test Your Site Speed
Speed is another factor that affects SEO. The faster the loading speed of your site, the better it ranks. Several sites offer speed tests online and indicate whether you pass the criteria. Your site should load under 3 seconds. Also, remember when your site takes time to load, you lose potential clients to competitors. Most people online don’t have the time to wait on one site to load. Hence, yours must be fast enough to keep them glued to your site. Also, it should be catchy and interactive so that they don’t leave immediately once they visit the site.
5. Optimize your images and Videos
You can optimize your images and videos before or after you upload them to your website. You can do this by adding a description and an attribute to each photo or video used on the site. These descriptions allow search engines to locate your page, which is key to those using text-only browsers. Also, ensure that the images are not too heavy to occupy a large space and cause the site to be slow.
6. Metadata Description
Ensure that every page is well organized with a heading 1,2,3, to 4 or more. This helps Google to understand your content more in chronological order. Also, ensure that every page has a well-optimized meta description. Remember, meta descriptions appear on Google search results before users can open your site. The content on your meta description should be very informative to lead the user to open your site for more details.
Sum Up
SEO is one of the greatest techniques to market your products or services online. SEO is mostly used to get your website on the first page of Google; it can also be applied to social page content, PPC, and Google My Business to increase visibility. If you have started investing in SEO, start today. The above are simple ways to optimize your website for SEO. Email DigifyYourBiz to get a free analysis of SEO on your website.